Audience Research Analysis

Target Audience:

My core audience would be wrestling fans. Using YouGov Profiler, I discovered that the average age of these fans is in the 25-39 bracket. meme 1

My audience will primarily be similar to this, although I’d target a slightly younger audience, from 16 to 25. Although I’m trying to appeal to people in that age regardless of whether or not they’re fans of wrestling, wrestling fans will become my core audience simply because of the nature of my film. Some people will decide that the film isn’t for them due to the wrestling content, even though being a fan won’t be crucial to understanding it and finding it funny.

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My secondary audience will be fans of comedy, especially the mockumentary format. In my case study of The Office, I discovered that the average audience is 40 to 54 year old men. This wasn’t the audience I expected, but after conducting my own survey on people in my targeted demographic, I discovered that almost all of them had seen and enjoyed The Office. Because of this statistic, I believe that my film will appeal to my audience. In my survey I also asked people whether or not they knew who Hulk Hogan was. To my surprise, the answers were split down the middle. For people that don’t know him, I hope my brief intro with archive footage will suffice and quickly bring them up to speed without boring them on a subject they don’t care for.

 

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I typed up the results of my survey. It’s primary purpose was to gauge how many people were familiar with The Office and Hulk Hogan, and ask them what comedies they enjoyed to see what else I could draw inspiration from. From the people that responded positively to my survey, I created a focus group to ask further questions about why this type of comedy appealed to them.

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